Post by account_disabled on Dec 14, 2023 15:03:52 GMT 10
LinkedIn , a specific social network to make contacts closer in the business environment. Guidelines in hand, it's time to put the ideas on paper, or rather, in some rich material with high conversion power! Have you defined the content for the sales funnel? Do you know other efficient materials for the bottom of the funnel? Your company's sales process is perhaps the most important and determining process when it comes to bringing your product or service to customers. This is where your entire marketing strategy and all your efforts to achieve customers are rewarded. To relate to your leads efficiently, there is the Softsell sales model. Come with me to see what it is about, its difference with Hard Sell and how you can apply it within your commercial strategy.
Soft Sell: A sale based on the relationship with the customer This Phone Number List sales model requires a very good prior knowledge of the client. For this, a very useful tool could be the fantastic buyer persona creator , with which you can collect all the necessary information about their interests, problems or needs, from the attraction stage. If you want your product or service to reach people who will really find its value, and who will also be interested in relating to your brand again, then this is the model that you should include in your commercial process. It is not selling for the sake of selling , it is selling in a way that the customer's purchase decision involves knowledge about the product, an analysis to feel confident about the investment they are going to make.
A clear example of SoftSell is the sale of luxury cars or real estate; it is not a decision made in minutes, nor is a single contact with the customer necessary. Differences with HardSell This sales model is the complete opposite of the SoftSell model. In it, the priority is for the seller to sell, it is not very important to have a long-term relationship with the client , but rather to deliver the product. That does not mean that this model is bad, since on certain occasions it is the way in which some products are sold. For example, on special dates we see people selling items related to the celebration, such as Women's Day, Mother's Day, or when there is a soccer game near a stadium, we find occasional sellers who are mainly interested in selling fast your product.
Soft Sell: A sale based on the relationship with the customer This Phone Number List sales model requires a very good prior knowledge of the client. For this, a very useful tool could be the fantastic buyer persona creator , with which you can collect all the necessary information about their interests, problems or needs, from the attraction stage. If you want your product or service to reach people who will really find its value, and who will also be interested in relating to your brand again, then this is the model that you should include in your commercial process. It is not selling for the sake of selling , it is selling in a way that the customer's purchase decision involves knowledge about the product, an analysis to feel confident about the investment they are going to make.
A clear example of SoftSell is the sale of luxury cars or real estate; it is not a decision made in minutes, nor is a single contact with the customer necessary. Differences with HardSell This sales model is the complete opposite of the SoftSell model. In it, the priority is for the seller to sell, it is not very important to have a long-term relationship with the client , but rather to deliver the product. That does not mean that this model is bad, since on certain occasions it is the way in which some products are sold. For example, on special dates we see people selling items related to the celebration, such as Women's Day, Mother's Day, or when there is a soccer game near a stadium, we find occasional sellers who are mainly interested in selling fast your product.